The sports industry in today’s modern age has evolved into a highly commercialized and competitive business, offering sports clubs the opportunity to generate immense profits year after year. As a result, it is essential for clubs to invest not only in the club’s success in its respective league but also in their brand development which can attract more fans and generate increased revenue. One of the key ways to achieve this, in addition to the implementation of marketing strategies, is through intellectual property protection.
This Article provides a quick overview on a few key areas where sports clubs may safeguard their intellectual property to maximise their brand value and commercial potential. Note that this is a non-exhaustive list.